Last week I told you why investors do NOT care about your business plan nearly as much as you think.
So what do they want instead? How do you not end up feeling like the dog below?
Easy! This week I’m giving you a list of the 19 things a film investor wants and demands from you — straight from billionaire Alejandro Cremades:
- A well thought out and researched plan
- Demonstrate that you’re organized
- Integrity in character
- Answers to obvious questions (predict all questions they might ask beforehand to prepare)
- That you know what you don’t know and what you don’t have + you have a plan to get it
- Market potential
- Plans for repaying a business loan
- Plans for additional rounds of funding and or exits (more on this later)
- That you can put your heart in a project
- That you have and will keep skin in the game (risking your own money)
- Feedback from others (show testimonials and critiques, since this shows you’ve done your homework)
- Proof of demand for your film
- That they can get along with you
- That you are coachable (arrogance is a sin for a reason)
- Consideration on the safety of their capital and time
- A good mesh (team fit is vital)
- Passion for your film and the audience it connects with
- Passion for working with the investor
- An opportunity to take the investor closer to their goals
That last one is especially critical.
But even if you know this list backwards and forwards, it still means NOTHING if you can’t convey it.
That’s where pitching comes in.
Your Action Step for today is to watch the video and comment / hit reply, sharing you’ve learned so others can benefit too.
I realize I’m teasing you with only 8 of the 22-point checklist included in PYF.
But I’m sure you’re used to me being a big tease anyway. 😛
Director / Writer / Producer
You know how Eminem is the Rap God? Well up North there in Canada, Curt's referred to as Toronto's "Film God." Studying mathematics and physics, his switch to filmmaking has given him a unique eye where he sees how things are traditionally done in the industry and goes "Um.. WTF." With a focus on results, and not just "festivals", Curt has taken cues from the startup world as well as deep psychology to help other independent filmmakers get connected, get funded, and make money with their films.