Last Saturday there was this crazy “Festival Of Ice” here in Toronto. It was sick (in the good way)!
Tell me what you think of these:
Amazing huh!? Outstanding talent.
Each sculpture garnered a small gathering but there was ONE that was by far the crowd favorite. Take a look:
Did that thone take more effort to create than the others? Nope!
Was the sculptor more talented? Nope!
Yet they got 10X the results! How?!
Instead of just making something “pretty”, the sculptor asked an iftological question and thought “How can I make this something people can’t HELP but want to share?”
Their answer was to do something completely different. Something people can interact with and appreciate on another level than “just another sculpture.”
How can you apply this to your film?
Do you want to create “just another movie”?
What spectacle can you orchestrate around your film to make it something people can’t help but want to share?
See… It’s never a lack of resources. It’s a lack of resourcefulness.
* * *
“BUT CURT… I can’t do something risky like that. What about my business plan?”
I’m here to dispel some myths about for you .
You’ve been told “If you wanna get an investor, make sure you have a SOLID business plan bro. Research your market bro. Know your competition bro.”
So you’re like… “Uh…”
Then you frantically Google “business plan samples” and try to make “projections” for your film when you have no audience. “Well… my film is kind of like Aliens 2… so… given the right marketing, I could see a return of a few million..?”
This is what I call “The Business Plan Trap.”
You spend so much time trying to make the perfect business plan (because that’s apparently how you get investors to believe you’re legit) that you stop putting effort into what actually gets you results.
This SUCKS because:
- You won’t spend time getting actual sales for your film — You might ask “How do you get sales, Curt? I don’t even have a film yet!” I’ll talk about this in an upcoming email.
- You lose the First Mover advantage — Always be pioneering something new with your film, whether that’s a new technology, new narrative technique, etc. And you want to be the first
Here’s what 99% of filmmakers don’t know: Investors request a business plan, only as a formality.
I repeat — investors ask you for a business plan only as a formality!
They just wanna make sure you’re not an idiot and that you know things like:
- Your market
- Projected numbers in 3 scenarios (worst case, best case, realistic case)
- What partners / sponsors you currently have on board
But business plans are NEVER the deciding factor in whether or not you get funding.
The decision as to whether or not you’ll get funding is made BEFORE you’re ever asked for your business plan.
Because most business plans are USELESS. And that’s fine!
Businesses change. Markets change.
Even how you monetize your film will change (in part because you’ll listen to this hot guy named Curt, and he’ll teach you things that will blow your mind).
Plus the funding you receive will definitely change your business plan — sometimes right there on the spot.
So what to do instead?
This is what I’ll be talking about in the next few weeks. In the meantime, let me know what you think in the comment section below.
Director / Writer / Producer
You know how Eminem is the Rap God? Well up North there in Canada, Curt's referred to as Toronto's "Film God." Studying mathematics and physics, his switch to filmmaking has given him a unique eye where he sees how things are traditionally done in the industry and goes "Um.. WTF." With a focus on results, and not just "festivals", Curt has taken cues from the startup world as well as deep psychology to help other independent filmmakers get connected, get funded, and make money with their films.